Hasbro, Inc. (HAS)

業務介紹

孩之寶公司及其子公司經營玩具和娛樂業務。其消費品部門從事玩具和遊戲產品的採購、行銷和銷售。該部門還通過向第三方出授商標、角色和其他品牌及知識產權許可,促進其品牌。其玩具和遊戲包括動作人偶、藝術和手工藝及創意遊戲產品、時尚和其他娃娃、玩具套裝、學前玩具、毛絨玩具、運動動作發射器和配件、車輛和玩具相關特殊產品、遊戲以及其他消費品;以及授權產品,如服裝、出版產品、家居用品和電子產品,以及玩具產品。該公司的魔法風雲會和數位遊戲部門從事通過基於孩之寶和魔法風雲會遊戲的交易卡、角色扮演和數位遊戲體驗來推廣其品牌。其娛樂部門從事世界級娛樂內容(包括電影、編劇和非編劇電視節目、家庭節目、數位內容和現場娛樂)的開發、收購、製作、發行和銷售。該公司向零售商、分銷商、批發商、折扣店、藥店、郵購公司、目錄店、百貨公司和其他傳統零售商,以及電子商務零售商銷售其產品;並通過孩之寶PULSE電子商務網站直接面向客戶銷售。孩之寶公司成立於1923年,總部位於羅德島州的波特基特。



Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

公司網址

https://www.hasbro.com