Live Nation Entertainment, Inc. (LYV)

業務介紹

現代娛樂股份有限公司是一家現場娛樂公司。它通過演唱會、售票和贊助與廣告三個業務部門運營。

演唱會部門在自有或經營的場館以及租用的第三方場館舉辦現場音樂活動;經營和管理音樂場館;製作音樂節;創造相關內容;並為藝術家提供管理和其他服務。

售票部門管理售票業務,包括為客戶提供票務軟件和服務,通過其主要網站livenation.com和ticketmaster.com提供票務和活動信息,同時提供票務轉售服務。該部門銷售自身活動以及各類現場活動(如體育場館、音樂俱樂部、演出製作公司、職業體育俱樂部和聯盟、大學體育隊、表演藝術場館、博物館和劇院)的第三方票券,渠道包括網站、移動應用程序和售票網點。

贊助與廣告部門銷售國際、全國和地方性贊助以及各種廣告投放,包括標牌、促銷計劃、與現場直播和音樂相關內容相關的富媒體廣告,以及在公司旗下場館、活動和網站上的廣告。該部門還管理戰略性贊助計劃的開發,並為特定品牌開發、預訂和製作定制活動或方案。

截至2021年12月31日,公司在北美擁有、經營或租賃165個娛樂場館,在國際上擁有94個娛樂場館。該公司曾用名"Live Nation, Inc.",於2010年1月更名為現代娛樂股份有限公司。該公司於2005年註冊成立,總部位於加利福尼亞州Beverly Hills。



Live Nation Entertainment, Inc. operates as a live entertainment company. It operates through Concerts, Ticketing, and Sponsorship & Advertising segments. The Concerts segment promotes live music events in its owned or operated venues, and in rented third-party venues; operates and manages music venues; produces music festivals; creates associated content; and offers management and other services to artists. The Ticketing segment manages the ticketing operations, including the provision of ticketing software and services to clients for tickets and event information through its primary websites livenation.com and ticketmaster.com, as well as provides ticket resale services. This segment sells tickets for its events, as well as for third-party clients in various live event categories, such as arenas, stadiums, amphitheaters, music clubs, concert promoters, professional sports franchises and leagues, college sports teams, performing arts venues, museums, and theaters through websites, mobile apps, and ticket outlets. The Sponsorship & Advertising segment sells international, national, and local sponsorships and placement of advertising, including signage, promotional programs, rich media offering that comprise advertising related with live streaming and music-related content; and ads across its distribution network of venues, events, and websites. This segment also manages the development of strategic sponsorship programs, as well as develops, books, and produces custom events or programs for specific brands. As of December 31, 2021, it owned, operated, or leased 165 entertainment venues in North America and 94 entertainment venues internationally. The company was formerly known as Live Nation, Inc. and changed its name to Live Nation Entertainment, Inc. in January 2010. Live Nation Entertainment, Inc. was incorporated in 2005 and is headquartered in Beverly Hills, California.

公司網址

https://www.livenationentertainment.com